Allurus brand kit
Allurus is people operations software for growing companies. The identity is calm, precise and warm: deep teal for trust, a champagne line for the human touch.
The mark
A rounded tile holds a single-stroke “A”. The champagne crossbar curves upward like a smile and connects the two sides, which stand for the company and its people. Keep clear space around the mark equal to the height of the crossbar. The smallest size is 20 px for the mark and 96 px wide for the full logo.
Palette
Teal leads and champagne accents. Most screens are white and Mist, with Obsidian text. Use about 70% neutrals, 20% teal and 10% champagne.
Type
Allurus uses the system's own typeface: SF Pro on Apple devices, Segoe UI on Windows and Roboto on Android. It loads instantly and feels native everywhere. For print and slides, use Inter as the licensed fallback.
Do and don't
Do
- Place the logo on white, Mist, Obsidian or Allurus Teal.
- Use teal for primary buttons and one key number per screen.
- Keep champagne for highlights such as badges, birthdays and the crossbar.
- Write plainly: “Approve”, “Request time off”, “Run payroll”.
Don't
- Stretch, rotate or outline the mark.
- Put champagne text on white. Its contrast is too low.
- Add gradients or drop shadows to the logo.
- Use more than one accent color on the same screen.